The Brand
An extraordinary history
Founded in 1976
In the heart of London on New Bond Street in 1744, an auction house was born with a revered tradition of marketing the world's most cherished possessions. As the oldest company listed on the New York Stock Exchange (BID), Sotheby's has a global network of 80 offices in 40 countries. Today, Sotheby's presents auctions in ten different salesrooms including New York, London, Hong Kong and Paris. Sotheby's offers collectors the resources of Sotheby's Financial Services, the world's only full service art financing company as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby's Contemporary Art Department, and two retail businesses, Sotheby's Diamonds and Sotheby's Wine.
In 1976, an exceptional real estate company was launched and created from the same passion that guides the Sotheby's Auction House. With the vision of becoming a commanding presence in the representation of the world's most unique properties, it is the Sotheby's International Realty® brand that strives to represent all those who consider themselves the "Connoisseurs of Life," and to represent the distinctive properties they so desire.
24,000
SALES ASSOCIATES
1,000
OFFICES
70
COUNTRIES & TERRITORIES
Our Brokerage
Realogics Sotheby’s International Realty
"The Pacific Northwest’s largest affiliate within the Sotheby’s International Realty global network between Vancouver, British Columbia and San Francisco, California.”
Since 2010, Realogics Sotheby’s International Realty has become the Pacific Northwest’s largest affiliate within our quickly-expanding global real estate network. We are distinguished by the brokers we employ, the properties we represent and the results we create.
Consistently among the top ten largest aggregated real estate brands in the Puget Sound region, our brokers maintain the highest average listing and selling prices in the markets we serve. We are productive too, generating more than $1.6 billion in annualized sales and earning our firm the highest average closing volume on a per broker basis when compared with our peer group. From 2012-2021, the Puget Sound Business Journal named Realogics Sotheby’s International Realty one of the Fastest Growing Private Companies in Washington.
Realogics Sotheby’s International Realty offers one-of-a-kind marketing resources, including exclusive advertising platforms such as the Home of the Day on the Puget Sound Business Journal, custom co-op ads in targeted regional media publications, and exposure on distinctive global micro-sites including WSJ.com and NYTimes.com.
Our listings are marketplace standouts with 100% local coverage through RSIR.com and NWMLS feeds on our competitor’s websites, plus 100% global coverage exclusively on SothebysRealty.com. This unmatched global exposure boasts industry-leading website visitation, with more than 3.1 million visits a month, 52% of which originate from outside the United States.
Our regional offices have grown from one office to six. Each location serves as a home for our brokers, leadership, marketing team, as well as provide spaces where we host community events.
SOTHEBYSREALTY.COM
MARKETING A PROPERTY IS SHOWCASING EACH HOME’S CHARACTER
May of 2021 sothebysrealty.com (sir.com) has been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.The art of marketing a property is based on showcasing each home’s unique character.
In 14 languages, our enhanced editorial approach on sir.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sir.com and engaging them once they arrive. 2020 was the best year in the history of sothebysrealty.com with over 37 million visits, an 8% increase, and just under 52 million property detail page views. The peak month of traffic for 2020 was May with just under 4 million visits which was 25% more traffic than May 2019. Property videos were played just under 13 million times in 2020.
52M
PROPERTY DETAIL PAGE VIEWS
3.1M
AVERAGE MONTHLY VISITS
52%
% OF VISITORS FROM OUTSIDE THE U.S.
1.9M
AVERAGE MONTHLY UNIQUE VISITORS